Google Site Links for your blog - don’t hold your breath

By braddock | May 20, 2008

For a long time I’ve been seeing those neat little site index links showing up in Google search results for particular web sites. They really make your site stand out from the crowd.

It took me a lot of searching to find out what they are actually called. They’re Google Site Links. Google automatically assigns them to your site, and they are the golden ticket of SEO and promotion of your blog.

Being a blog beginner I assumed I could just tweak something in my meta tags or place some code on my site to generate the Site Links. Nope. Google alone decides which web sites get site links, and the Google boys are pretty tight lipped over how it’s decided which sites get them.

There are a lot of sites out there with speculation on what makes Google generate Site Links for your site, but no definitive answer.

From what I’ve read the best things I can do are make my site easy for Google to navigate and index, and keep producing content that people will want to link to.